Lyssa Schmidt Interesting. 
If a consumer looks at your website, Facebook page or other Internet entity and doesn’t walk away thinking something along the lines of “interesting” — how likely is it you’ll ever see them as a customer? Chances are, you lost them at “Hello.”
That’s why the way you say, “Hello,” is so important, and it can be done right with writing created to grab the readers’ attention and make an impact big enough they are bound to remember your brand — and return when it’s decision time.
So, how does writing make an impact to my sales?
First of all, don’t be writing simply to sell. Most consumers are looking for information about a product or service before making a purchase decision. In fact, from 2013 to 2014, the number of consumers who admitted they did not do any research before a purchase declined dramatically.
To put it another way, this means the majority of shoppers are, in fact, shopping around before they decide to put their trust in your brand.
When a consumer seeks out information about your product, and all they can find are carefully crafted sales specs from your company — they are less likely to feel comfortable in that decision. What they need to find are stories: customer reviews; details that appeal to emotions; tips on choosing the right said product or service based on the customers’ needs (without overselling yours!); and so on.
Ok, I get it — now show me.
On a recent family vacation to Florida, we were looking to purchase a casting net for catching bait — something he hadn’t tried before. We took to the web for information on choosing the right type of casting net, and came across Super Spreader’s Cast Net article, “Which Cast Net is Best for You?” This is a great example of a company offering tips and fusing details about their own product, while also remaining unbiased so that the consumer feels educated and comfortable with whatever decision they make.
If you need help creating this type of compelling story for your business or organization, don’t hesitate to reach out.
