As the development director of a small or medium-sized nonprofit, it’s likely that a lot of the fundraising goals and donor management tasks rest in your hands. As you’re aware, there are a variety of areas you can look for funding — individual donors, major gifts, corporate sponsors, grants. The struggle is, when targeting any …
Nonprofits
Effective Major Giving Strategy Fuses Story-Telling, Strong Communication
Creating and maintaining sustainability for your organization is something that takes time. Adding an effective major giving strategy to the bunch can help add fuel to the fire — however, this approach is also something that takes, you guessed it, time. When considering your list of past donors, it’s likely there are a number of …
A Cultivation Tool for Recruiting, Convincing Major Donors
Generosity is a key characteristic of a society with a successful and healthy nonprofit sector. On an individual level, nonprofits need to cultivate a varied portfolio for their funding plan in order to maintain a balanced budget. Just like you would not ask someone to marry you the first time you bump into them on …
After I Do: How to Keep Donors Giving Again
Anything that lasts requires time and attention. Your car won’t continue to run for years if you avoid oil changes. A house doesn’t stand for decades on end without proper attention and maintenance. Relationships, too, are more likely to stand the test of time when they exist in a nurturing environment where effort is put …
How to Secure More Large Gifts from Donors
As the saying goes, every dollar counts. Even still, your nonprofit organization is not going to reach a comfortable level of sustainability and growth without large gifts from individual and corporate donors. Securing dollars like this is part of a trust-building process between your organization and the donor — it’s not something that is going …